Naslov
The influence of cloud computing adoption benefits on hotels' competitive capabilities

Autori
Etinger, Darko ; Cingula, Marijan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings to the 7th International Scientific Conference on Economic and Social Development / Filipovic, I., Klacmer Calopa, M., Galetic F. - Varaždin : VADEA, 2014, 270-277

ISBN
978-953-6125-12-8

Skup
7th International Scientific Conference on Economic and Social Development

Mjesto i datum
Sjedinjene Američke Države, 24.10.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Cloud computing benefits; Competitive capabilities; Hotel information systems; Hierarchical component model; Partial least squares; Structural equation modeling

Sažetak
In the competitive environment of the hotel industry, a sophisticated portfolio of IT applications and high-quality IT infrastructure is an important driver of hotels' performance, playing a strategic role in organizations, where it creates competitive advantage and enables new business opportunities. Cloud computing, the latest strategic inflection point in the development of IT, can deliver new value for customers through innovative applications along the value-chain. The purpose of this research is to explore the impact of organizational and business benefits of cloud computing adoption on the hotels’ internal and external competitive capabilities. A survey was conducted in hotel companies in Istrian county in Croatia and based on hotel managers’ perceptions and attitudes, a research model is assessed using the PLS-SEM method. Implications for hotel management are provided.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA