Naslov
Development of Shopping Centers in Central and Southeastern Europe

Autori
Delić, Mia ; Knežević, Blaženka

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
DAAAM INTERNATIONAL SCIENTIFIC BOOK 2014

Urednik/ci
Katalinić, Branko

Izdavač
DAAAM International Publishing

Grad
Beč

Godina
2014

Raspon stranica
471-484

ISBN
978-3-901509-98-8

Ključne riječi
shopping centers, retail industry, Central Europe, Southeastern Europe, retail development

Sažetak
Shopping centers play an important role in improving the quality of life in town and city centers around the world. Often seen as drivers of local economies, shopping centers are necessary to maintain economic growth and a sense of community, offering employment, and providing a better quality of life. In last decades in all capital cities and large cities in Central and Southeastern Europe numerous shopping centers were open and therefore the situation at retail market and traditional supply chains changed rapidly. The aim of this paper is to provide key data related to shopping center industry in Central and Southeastern European countries and to analyze the structure of retail offers, opportunities for investors, retailers and consumers at given markets. Comparative analysis of secondary data will give an insight into the current state of shopping center development and discuss the problems related to future retail development in Southeastern Europe.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA