Naslov
Destination Marketing in Cyberspace: Content Analysis of Croatian DMO Websites

Autori
Lončarić, Dina ; Bašan, Lorena ; Jurković, Martina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
PILC 2014: PAR International Leadership Conference - High performing Teams - A Formula For Success / Rosić, Vladimir - Rijeka : Visoka poslovna škola PAR, 2014, 115-121

ISBN
978-953-57258-5-5

Skup
3rd PAR International Leadership Conference PILC 2014

Mjesto i datum
Opatija, Hrvatska, 05.03.2014. - 07.03.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Destination marketing organization ; website ; content analysis ; Croatia

Sažetak
Destination marketing organization (DMO) have an important role in promotion and attracting tourists in today's tourist market. Modern technology is enabling simple and efficient spread of information on tourist destinations on the global market via Internet. Since potential visitors chose carefully their destinations by browsing trough a large number of websites, the quality of the website may play a crucial role not only in attracting visitor's attention but also in decision making. Hence, funcionality and content of DMO websites should be treated as extremly important. The purpose of this paper is to identify the information that tourists consider important when planning trips and to analyze the content of DMO websites in Croatia to see if they match demands of the modern market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA