Naslov
THE USE OF COLOR IN VISUAL PRODUCT MESSAGE REDESiGN

Autori
Mandić, Lidija ; Poljičak, Ante ; Strgar Kurečić, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of 7th International Symposium on Graphic Engineering and Design / Dragoljub Novaković - Novi Sad : Uni versity of Novi Sad Faculty of Technical Sciences, 2014, 423-426

ISBN
978-86-7892-645-7

Skup
GRID 2014 7th International Symposium on Graphic Engineering and Design

Mjesto i datum
Novi Sad, Srbija, 13.11.2014. - 14.11.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
color; design; marketing

Sažetak
Colors are an integral part of non-verbal communication. We often use them in order to show our feelings. People react differently to certain colors. They cause different moods and behavior. In this research a label of a traditional product is redesigned in such a manner as to appeal to different age groups. The subjective consumers' feelings of color in relation to the surface have been analyzed in this work. To determine the influence of the media, a survey has been conducted to determine the effect of colors displayed on screen or printed on the label. The colors on the label are observed in relation to the packaging (to be specific, with the shape and look of the bottle). The aim of this research is to highlight the importance of colors that communicate through product design to a particular customer. Result showed that the unusual design of this product was selected from the most of people. This was certainly contributed to its packaging appearance, but most color that emphasized the essential characteristics of the labels, and its color.

Izvorni jezik
Engleski

Znanstvena područja
Grafička tehnologija

POVEZANOST RADA