Pregled bibliografske jedinice broj: 72946
Importance of Content Management System for E-Commerce
Importance of Content Management System for E-Commerce // The Preceedings of the 12th International Conference on Information and Intelligent Systems (CD-ROM) / Lovrenčić, Alen (ur.).
Varaždin: Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2001. str. 152-160 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Importance of Content Management System for E-Commerce
Autori
Knežević, Blaženka
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
The Preceedings of the 12th International Conference on Information and Intelligent Systems (CD-ROM)
/ Lovrenčić, Alen - Varaždin : Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2001, 152-160
Skup
12th International Conference on Information and Intelligent Systems
Mjesto i datum
Varaždin, Hrvatska, 26.09.2001. - 28.09.2001
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
content management system; e-commerce; enterprise content management; digital asset
Sažetak
On-line selling process is carried out in three stages: 1. bringing visitors to the Web
site and 2. turning them into readers who 3. become buyers and lifetime consumers. E-marketing
activities will perform the first stage while the second stage has to be achieved through the
quality of the content of the Web site. The third stage of the Web-selling process is performed by
placing an order and fulfillment. This paper discusses how an effective Content Management
System can play the role of a virtual seller, turning readers into buyers with automatized delivery
of up-to-date digitalized multimedia content onto the company Web site.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
