Naslov
Revitalization of Heritage for Revitalization of Tourism

Autori
Ferjanić Hodak, Danijela ; Budimski, Vanja ; Čavlek, Nevenka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Heritage, Tourism and Hospitality International Conference (HTHIC) 2014 / - Istanbul : Bogazici University, 2014, 167-176

ISBN
978-975-518-372-5

Skup
Heritage, Tourism and Hospitality International Conference 2014

Mjesto i datum
Istanbul, Turska, 06.11.2014. - 08.11.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
heritage; tourism development; sustainability; Croatia

Sažetak
The aim of this paper is to critically analyse two different cases of implementing heritage into tourism product. Bearing in mind the fact that continental Croatia generates only small share of total tourism arrivals in Croatia, authors argue that development of heritage tourism represents an important development opportunity for this region. Creation of competitive tourism product based on heritage requires a holistic approach which should involve stakeholders from both sides: tourism and culture, as well as public and private sector. The research has confirmed that implementation of heritage in local tourism product can have significant positive impact on the local economy by creating new jobs, increasing foreign exchange earnings, improving the quality of infrastructure, decreasing the impact of seasonal business operating, strengthening the local community’s identity, etc. However, there are also some negative impacts on the local community, such as significant deterioration of local heritage if it is not carefully implemented into local community’s identity, strategies and development plans. Due to the distinctive nature of heritage, consisting of both tangible and intangible resources, its impacts have to be analysed from both positive and negative standpoints, as it can have positive and negative impacts on tourism development of a certain community. Positive impacts have to outperform negative ones if sustainable tourism development of a destination is to be achieved. Socio-cultural sustainability represents highly sensitive pillar of sustainability and therefore it has to be properly managed in order to yield optimal results. Tourism development based on heritage can generate significant impacts, boosting the economy and ensuring long-term economic benefits. By using the case study method and comparing development strategies of two different cities in continental part of Croatia, the authors critically examine the role of heritage in revitalization of tourism in less developed part of Croatia. Destinations chosen for the research are cities of Krapina and Vukovar, both located in the continental part of Croatia. The authors analyse tourism products of both cities with the aim to determine the current stage of their tourism development. Furthermore, the analysis includes the process of defining the sources of financing the development of heritage tourism in these cities and creating a competitive products on the tourism market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA