Naslov
Mobile Marketing Communication In Scientific Environment

Autori
Andrlić, Berislav ; Hak, Mario

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of 3rd International Conference Employment, Education and Enterpreneuership EEE 2014 / - Beograd : Faculty of Business Economics and Enterpreneuership, 2014, 235-245

ISBN
978-86-6069-105-9

Skup
3rd International Conference Employment, Education and Enterpreneuership EEE 2014

Mjesto i datum
Beograd, Srbija, 15.10.2014. - 17.10.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing ; mobile ; Internet

Sažetak
Mobile marketing is the process of marketing to the people via their mobile devices in scientific environment. This is really just an extension of internet marketing, as more and more proffesors and students are starting to spend more time on their mobile devices and less time on their computers it was inevitable that the internet marketers would move into this form of marketing. With the increasingly widespread use of smartphones, app usage has also greatly increased. Therefore, mobile marketers have increasingly taken advantage of smartphone apps as a marketing resource. That allows direct engagement, payment, and targeted advertising. This paper will give an theoretical and practical overview of marketing functionality of most used apps in Croatian scientific enviroment such as: LinkedIn, Dropbox, Edmodo, Evernote, Meebo Mobile, etc., compared with satisfaction of users in Croatian scientific environment. Case study is done on author research of Metel Win app in library marketing.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA