Pregled bibliografske jedinice broj: 719321
SEO evaluation for travel agencies' websites
SEO evaluation for travel agencies' websites // Proceedings of the 4th International Conference "Vallis Aurea" Focus on: Regional & Innovation Development / Katalinić, Branko (ur.).
Požega: Veleučilište u Požegi ; DAAAM International Vienna, 2014. str. 83-91 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
SEO evaluation for travel agencies' websites
Autori
Bužić, Dalibor ; Mihovilović, Dinko
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 4th International Conference "Vallis Aurea" Focus on: Regional & Innovation Development
/ Katalinić, Branko - Požega : Veleučilište u Požegi ; DAAAM International Vienna, 2014, 83-91
ISBN
978-3-902734-02-0
Skup
4th International Conference "Vallis Aurea" Focus on: Regional & Innovation Development
Mjesto i datum
Požega, Hrvatska, 18.09.2014. - 20.09.2014
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
search engine optimization (SEO) ; Alexa rank ; Google PageRank ; travel agencies marketing ; mozRank
Sažetak
Search engines have a respective role in bringing targeted visitors to a website, so trying to appear on search engine result page is worth the effort. In this paper 200 websites of travel agencies from Croatia, Germany, Italy and Spain were analyzed by several popular metrics (Alexa rank, Google's PageRank, mozRank, mozTrust, Domain Authority and Page Authority) and by one online SEO tool. Results for Spanish and Croatian agencies were slightly higher, while German agencies had lower results in most metrics.
Izvorni jezik
Engleski
Znanstvena područja
Računarstvo, Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Visoka škola za informacijske tehnologije, Zagreb
Profili:
Dalibor Bužić
(autor)
