Pregled bibliografske jedinice broj: 718340
Implementation of Marketing Principles in Educational Non-Profit Institutions’ Domain
Implementation of Marketing Principles in Educational Non-Profit Institutions’ Domain // Prva međunarodna konferencija „Zapošljavanje, obrazovanje i preduzetništvo"
Beograd, Srbija, 2012. str. 399-414 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 718340 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Implementation of Marketing Principles in Educational Non-Profit Institutions’ Domain
Autori
Najdanović, Zoran ; Mitić, Branislav
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Skup
Prva međunarodna konferencija „Zapošljavanje, obrazovanje i preduzetništvo"
Mjesto i datum
Beograd, Srbija, 12.12.2012. - 14.12.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Non-profit sector; educational institutions; extern environment; higher education; marketing mix
(Non-profit sector; educational institutions; extern environment; higher education; marketing mix.)
Sažetak
In the era of global competition, when service users are characterized by specific behaviour that is reflected in highly expressed preferences, when the differences between brands are evident, educational institutions are simply forced to act in market conditions, viewing from the marketing aspect. In such circumstances, it is necessary to carefully create a competitive product or a service, define an optimal way to distribute it (i.e. the location), and of course, promote it to a target group in educational market. This paper deals with modern surrounding of non-profit higher education institutions and modalities of responses to challenges that stem from external environment.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
