Naslov
Visual Identity Components of Tourist Destination

Autori
Barišić, Petra ; Blažević, Zrinka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
International Science Index / - Stockholm : World Academy od Science, Engineering and Technology, 2014, 875-879

Skup
ICBETM 2014: International Conference on Business, Economics and Tourism Management

Mjesto i datum
Stockholm, Švedska, 14.07.2014. - 15.07.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Components of visual identity ; Croatia ; tourist destination ; visual identity

Sažetak
In the world of modern communications, visual identity has predominant influence on the overall success of tourist destinations, but despite of these, the problem of designing thriving tourist destination visual identity and their components are hardly addressed. This study highlights the importance of building and managing the visual identity of tourist destination, and based on the empirical study of well-known Medite rranean destinat ion of Croatia analyses three main components of tourist destination visual identity ; name, slogan, and logo. Moreover, the paper shows how respondents perceive each component of Croatia’s visual identity. According to study, logo is the most important, followed by the name and slogan. Research also reveals that Croatian economy lags behind developed countries in understanding the import ance of visual identity, and its influence on marketing goal achievements.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA