Pregled bibliografske jedinice broj: 717787
Experiences of Apps Usage in Wine Marketing
Experiences of Apps Usage in Wine Marketing // Proceedings of the 4th International Conference “Vallis Aurea” Focus on: Regional & Innovation Development / Branko Katalinic (ur.).
Beč : Požega: Veleučilište u Požegi ; DAAAM International Vienna, 2014. str. 7-13 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 717787 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Experiences of Apps Usage in Wine Marketing
Autori
Andrlić, Berislav ; Del Vechio Manuel
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 4th International Conference “Vallis Aurea” Focus on: Regional & Innovation Development
/ Branko Katalinic - Beč : Požega : Veleučilište u Požegi ; DAAAM International Vienna, 2014, 7-13
ISBN
978-3-902734-02-0
Skup
Th International Conference “Vallis Aurea” Focus on: Regional & Innovation Development
Mjesto i datum
Požega, Hrvatska, 18.09.2014. - 20.09.2014
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
wine industry; tourism; mobile marketing
Sažetak
This preliminary study brings theoretical and practical comparative analysis of the mobile marketing in wine tourism. It was seen growth in the number of users of mobile applications in tourism, which brings numerous advantages in wine marketing by Croatian managers. This paper analyzes the functions of the world's leading application for a wine that can be put into operation the development of Croatian tourism market and branding Croatia as wine region.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
