Naslov
Towards a metric for on-page search engine optimization

Autori
Matošević, Goran

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
CECIIS Proceedings - Central European Conference on Information and Intelligent Systems 2014 - 25th International conference / Hunjak, T., Lovrenčić, S., Tomičić, I. - Varaždin : Fakultet organizacije i informatike Sveučilišta u Zagrebu, 2014, 194-199

Skup
Central European Conference on Information and Intelligent Systems

Mjesto i datum
Varaždin, Hrvatska, 17.09.2014. - 19.09.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Search engine optimization ; on-page SEO ; website ranking ; k-rank ; website keywords

Sažetak
Search engine optimization (SEO) techniques involve „on-page“ and „off-page“ actions taken by web developers and SEO specialists with aim to increase the ranking of web pages in search engine results pages (SERP) by following recommendations from major search engine companies. In this paper we explore the possibility of creating a metric for evaluating on-page SEO of a website. A novel „krank“ metric is proposed which takes into account not only the presence of certain tags in HTML of a page, but how those tags are used with selected keywords in selected domain. The „k-rank“ is tested in domain of education by ranking and comparing university websites from Croatia and UK. The overview of results showed that „k- rank“ can be used for rank and comparison of how websites utilize on-page SEO.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA