Naslov
Master plan and destination positioning: Tourism clusters in Istria

Autori
Floričić, Tamara

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
CIT2013 – Papers and Proceedings, a special monograph on-line issue of Papers de Turisme, No.54, July-Decembre 2013 / Fayos-Sola E., Aznar M., Gomez V., Mora I. - Valencia : Papers de Turisme, 2013, 50-69

Skup
Conference on Innovation in Tourism and Hospitality CIT 2013

Mjesto i datum
Valencia, Španjolska, 16.04.2013. - 19.04.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Master plan ; positioning ; destination ; accommodation mix ; quality

Sažetak
The new demand calls for repositioning of the traditional tourism offer while maintaining uniqueness and destination quality. Istria, the Mediterranean tourist destination with a longstanding tradition is available to a large number of tourists from Central Europe that search new quality of accommodation structures. The offer of the destinations aims at enriching the quality and diversity by introducing selective programmes, a variety of activities and valorisation of culture, all defined by the strategic planning. The Master Plan for the development of tourism in Istria defines tasks for setting up the infrastructure and superstructure. The paper will explore the current state of destination and accommodation offer and asses the implementation of plan's guidelines.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA