Pregled bibliografske jedinice broj: 715230
Business application of the sociological and psychological aspects of communities of interest: The case of nautical tourism in Croatia
Business application of the sociological and psychological aspects of communities of interest: The case of nautical tourism in Croatia // Management : journal of contemporary management issues, 19 (2014), 2; 45-61 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 715230 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Business application of the sociological and
psychological aspects of communities of interest: The
case of nautical tourism in Croatia
Autori
Žnidar, Krešimir ; Alfirević, Nikša ; Pavičić, Jurica
Izvornik
Management : journal of contemporary management issues (1331-0194) 19
(2014), 2;
45-61
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
community ; special interest tourism ; nautical tourists ; social interactions outcomes
Sažetak
In this paper, we discuss how psychological characteristics of tourists, belonging to the same community of interest, their social interactions and the emergence of 'community- like' social structures influence major marketing outcomes in nautical tourism. We hypothesize that the communities of interests lead to the mutual social bonding in different fields, relevant for business, which produces tangible marketing outcomes. The initial empirical analysis for this hypothesis is conducted for the case of nautical tourism on the Croatian Adriatic, as representing a specific case of a community of interest.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Sociologija, Psihologija
POVEZANOST RADA
Ustanove:
Edukacijsko-rehabilitacijski fakultet, Zagreb,
Ekonomski fakultet, Split,
Ekonomski fakultet, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- Scopus
- EconLit
