Naslov
Competitive Advantage and E-business Strategy

Autori
Vrček, Neven ; Brumec, Josip ; Kermek, Dragutin

Izvornik
Journal of information and organizational sciences (1846-3312) 26 (2002), 1-2; 123-133

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
electronic business; business strategy; strategic planning of information system

Sažetak
Frequent changes of modern technologies combined with speed and continuous evolution of electronic business present significant problem for the enterprise. Such fast flow of changes suggests business concepts almost contradictory with strategic approach to management and information system development. The proponents of this business philosophy argue that strategic approach is not suitable in modern, fast changing, conditions. The most important attribute they give to the new enterprise is agility. This paper shows that without proper strategy in electronic business environment enterprise loses its competitive advantage. Electronic business has significant negative impact on competitive advantage. For most of the enterprises agility is not the appropriate answer because organizations are inherently slow. They can be guided only by adequate strategy. Competitive advantage must arise from complementary approach to classic and e-business concept.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA