Naslov
Travel agencies' external integration

Autori
Topolšek, Darja ; Kovačić, Nataša ; Cvahte, Tina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
8th International Scientific Conference: Business and Management 2014 / - Vilnius : Vilnius Gediminas Technical University, 2014, 777-789

ISBN
978-609-457-649-2

Skup
8th International Scientific Conference: Business and Management 2014

Mjesto i datum
Vilnius, Litva, 15.05.2014. - 16.05.2014

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Tourism supply chain ; External integration ; Travel agencies ; SEM

Sažetak
Contingency theory is based on the effectiveness and efficiency of a certain company and is achieved only when an excellent adaptation is ensured among the structural organization of a company and its environmental conditions. The integrative aspect of an organizations operations is therefore an important aspect of functioning of each supply chain member. Consequently, each member has to be aware that external integration has several advantages, mainly reflected in increased company performance. Different members involved in the tourism supply chain are heavily reliant on each other and if one of them fails to deliver a service, it has an effect on the whole chain. Because of that they have to develop integrated relations between them and therefore assure the best possible performance of their supply chain. A significant role in the performance of the tourism supply chain is played by travel agencies. This study analyses the level of external integration between travel agencies, transport providers (water, air, rail and bus carriers), accommodation, restaurants and insurance companies. The analysis was carried out by using Structural equation modelling (SEM) to determine the levels of external integration between travel agencies and other members of the tourism supply chain. The SEM analysis was also used to identify existing behavioural relations between all observed members of the tourism supply chain.

Izvorni jezik
Engleski

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