Naslov
Social Supermarkets as a New Retail Format Driven by Social Needs and Philantrophy - Case of Croatia

Autori
Marić, Ivana ; Knežević, Blaženka

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
Business and Economics Society International: Program & Abstracts - 24th International conference (Florence 2014) / Kantarelis, D & H - Firenza : München : Business & Economics Society International (B&ESI), 2014, 68-68

Skup
Business and Economics Society International: 24th International conference (Florence 2014)

Mjesto i datum
Firenca, Italija, 06.07.2014. - 09.07.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
social supermarkets; trade; social innovation; social entrepreneurship; social impact

Sažetak
Due to the ongoing deep economy crisis, the unemployment rate and the number of underpaid employees is growing across Europe. Consequently, the number of people included in different government welfare programs is increasing. Social supermarkets are the new retail format that foster the positive social change through fulfilling material needs of the socially disadvantaged by giving them an opportunity to preserve their dignity in an environment where they can choose various kinds of goods at extremely low prices. On the other hand, social supermarkets are supported by volunteering, philanthropy and the good will of donors contributing work, goods and services for their daily operation. This paper describes the basic characteristics of social supermarkets as a retail format and analyze present situation regarding social supermarkets in Croatia. We will explain the contribution of social supermarkets to society as they bring us closer to distributive trade’s main goal: fair distribution of goods from the point where there are surpluses to the point where there is scarcity (as Kotruljevic explained as early as 15th century).

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA