Pregled bibliografske jedinice broj: 705507
Advertising Design as Cultural Strategy
Advertising Design as Cultural Strategy // Tradition, Transition, Trajectories: Major or Minor Influences, Proceedings / Barbosa, Helena ; Calvera, Anna (ur.).
Aveiro: UA Editora, University of Aveiro, 2014. str. 273-278 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 705507 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Advertising Design as Cultural Strategy
Autori
Vukić, Feđa
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Tradition, Transition, Trajectories: Major or Minor Influences, Proceedings
/ Barbosa, Helena ; Calvera, Anna - Aveiro : UA Editora, University of Aveiro, 2014, 273-278
ISBN
978-972-789-421-5
Skup
Tradition, Transition, Trajectories: Major or Minor Influences
Mjesto i datum
Aveiro, Portugal, 08.07.2014. - 12.07.2014
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
advertising ; culture ; ideology ; consumerism
Sažetak
Authors, otherwise active in the field of visual art were also active in commercial communication within the context of state-planned economy in former socialist Yugoslavia, and in Croatia, industrially the most developed federal state. Since there was no significant market competition, hence no need for strong distinction through symbolic values, all large companies focused on their basic task: mass industrial production of goods. Consequently, the artists engaged in "advertising graphics" had considerable freedom of expression, exploration and application of innovative communication concepts. However, in the early 60’s this model was already disputed in the highest-level political forums.
Izvorni jezik
Engleski
Znanstvena područja
Znanost o umjetnosti
