Naslov
Which destination attributes matter to sun-and-sea tourists in Croatia? A relevance-determinance analysis

Autori
Mikulić, Josip ; Krešić, Damir ; Prebežac, Darko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Conference Proceedings - 4th Advances in Hospitality & Tourism Marketing & Management Conference / Nunkoo, Robin ; Seetanah, Boopen ; Vinesh Sannassee, Raja - : Faculty of Law and Management, University of Mauritius, 2014, 104-122

Skup
4th Advances in Tourism & Marketing & Management Conference (AHTMMC)

Mjesto i datum
Mauricijus, 25.06.2014. - 27.06.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
sun-and-sea tourism; destination attributes; relevance-determinance analysis; Croatia

Sažetak
In this article we apply relevance-determinance analysis (RDA) to identify main strengths and weaknesses of Croatian sun-and-sea tourism. In the analysis, tourist-perceived importance of a set of destination attributes (i.e. relevance) is being compared with the attributes’ actual influence on the overall destination experience (i.e. determinance).In order to uncover urgent improvement priorities of Croatian sun-and-sea tourism, in this study relevance and determinance were examined simultaneously with tourist- perceived performance of the destination attributes. The data used for the analysis were obtained from an institutional survey conducted among tourists staying in one of seven Croatian coastal counties during the summer of 2010 (the TOMAS 2010 summer survey conducted by the Institute for Tourism – Zagreb). A stratified sample was used encompassing about 5, 000 tourists coming from 15 different countries. The relevance- determinance analysis provides interesting and valuable insight to policy-makers and stakeholders involved in summer tourism in Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA