Naslov
Analysis of Social Media Marketing Key Performance Indicators

Autori
Sršan, Marko

Vrsta, podvrsta i kategorija rada
Ocjenski radovi, diplomski rad, preddiplomski

Fakultet
Fakultet elektrotehnike i računarstva

Mjesto
Zagreb

Datum
04.07

Godina
2014

Stranica
78

Mentor
Podobnik, Vedran

Ključne riječi
Social Media Marketing; Search marketing; Internet marketing; Facebook; Google Trends; Key Performance Indicators; English Premier League brands

Sažetak
This thesis focuses on Internet marketing and its two main parts – social media marketing and search marketing. After the theoretical definition of key performance indicators and a brief overview of the sports industry, the indicators were applied on the leading English Premier League brands. Lastly, English Premier League model was made and statistical tests were conducted in order to see which indicator was influenced the most by the real life events of the brands.

Izvorni jezik
Engleski

Znanstvena područja
Elektrotehnika, Računarstvo, Ekonomija

POVEZANOST RADA