Pregled bibliografske jedinice broj: 703477
Influence of Music on Emotions and Perceptions Of a Healthcare Institution Quality
Influence of Music on Emotions and Perceptions Of a Healthcare Institution Quality // 13th IAPNM congress: public, social and nonprofit marketing - Value creation and quality of life improvement / Leko Šimić, M. (ur.).
Osijek: Hrvatska udruga za marketing (CROMAR), 2014. (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 703477 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Influence of Music on Emotions and Perceptions Of a Healthcare Institution Quality
Autori
Šepac, Marija ; First Komen, Ivana ; Vujičić, Maja
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
13th IAPNM congress: public, social and nonprofit marketing - Value creation and quality of life improvement
/ Leko Šimić, M. - Osijek : Hrvatska udruga za marketing (CROMAR), 2014
Skup
13th IAPNM congress: public, social and nonprofit marketing - Value creation and quality of life improvement
Mjesto i datum
Osijek, Hrvatska, 12.06.2014. - 14.06.2014
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
quality perceptions; emotions; music; healthcare institution
Sažetak
One of the direct ways of influencing emotions and service quality perception is by music stimuli. Purpose of this research is to examine the impact of music with different combination of musical elements (i.e. sad vs. happy music) on respondents’ emotions (positive and negative) and their perceptions of a healthcare institution quality. Results, in alliance with previous research, demonstrate a strong relationship between emotions and healthcare institution quality perceptions. Contrary to expectations, research results have not confirmed effect of music (neither sad nor happy) on emotions of respondents nor on their healthcare institution quality perceptions.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Rijeka
