Naslov
Marketing of energy and social responsability: Exploring the customer satisfaction

Autori
Grbac, Bruno ; Radulović, Duško ; Klanac, Anita

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
13th IAPNM congress: public, social and nonprofit marketing - Value creation and quality of life improvement / - Osijek : Hrvatska udruga za marketing (CROMAR), 2014, 23-23

Skup
13th IAPNM congress: public, social and nonprofit marketing - Value creation and quality of life improvement

Mjesto i datum
Osijek, Hrvatska, 12.06.2014. - 14.06.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Marketing; energy; social responsibility; customer; sustainable development

Sažetak
Energy market liberalization, environmental issues and customers’ social problems require social marketing approach in order to achieve energy customer satisfaction and sustainable energy company development. The purpose of this paper is to examine energy company social responsibility perspectives and its functioning in liberalized and competitive energy market, regarding the level of customer satisfaction. The aim of this paper is to examine the correlation of energy customer level of satisfaction and function of social responsibility marketing in energy company. Research included survey on customers of gas and district heating service in the local community. Those results were tested and final findings indicate that energy company social responsibility marketing activities correlates with the level of energy customer satisfaction. Therefore, new marketing relation of energy social responsibility is presented in order to establish community sustainable development.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA