Naslov
The Retail Internationalization in Visegrad Countries and Croatia

Autori
Knežević, Blaženka ; Delić, Mia ; Knego, Nikola

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
International Business from the Central European Perspective

Urednik/ci
Knežević, Bleženka ; Wachs, Krzysztof

Izdavač
Ekonomski fakultet Sveučilišta u Zagrebu

Grad
Zagreb

Godina
2014

Raspon stranica
113-128

ISBN
978-953-6025-89-3

Ključne riječi
international business, retail internationalization, retail concentration, Croatia, Visegrad

Sažetak
Objective: Retail internationalization is the one of the most intensive trends in Central Eastern European (CEE) and South Eastern European (SEE) countries. There are push and pull factors influencing the strategic definition on internationalization. Both, Visegrad countries and Croatia are considered as receptive markets for large global retailers. Retail internationalization at Visegrad markets started at early nineties and in Croatia it started with a delay of couple of years and by now reached a high level showed in a respectable number of foreign retailers at the market. Research Design & Methods: In this paper, firstly, the process of retail internationalization and its influence factors will be explained. Then the level of internationalization in Croatia will be compared with situation in Visegrad countries. As a basis of analysis, secondary data will be used in order to assess the level of retail internationalization. Throughout the trend analysis of retail internationalization in Visegrad countries and Croatia we expect to show that the retail internationalization pace, to some extent, differs from country to country and that there are more and more companies that are entering all given markets. Findings: Comparative analysis will give valuable data on retail internationalization situation at given markets. Also, the paper will give explanation of retail internationalization trend in last decade in Visegrad countries and Croatia. Contribution & Added Value: Even though, the retail internationalization is a topic researched in a lot of papers and explained in literature, there is a scarcity of papers dealing with this topic at CEE and SEE countries in scientific manner. Therefore, this paper will fill the gap by systematic analysis of the retail internationalization level and its trends at given markets.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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