Pregled bibliografske jedinice broj: 700709
GAINNING COMPETITIVE ADVANTAGES THROUGH PROMOTIONAL ACTIVITIES OF THE ENTERPRISE – THE CASE OF LIBERTAS BUSINESS COLLEGE
GAINNING COMPETITIVE ADVANTAGES THROUGH PROMOTIONAL ACTIVITIES OF THE ENTERPRISE – THE CASE OF LIBERTAS BUSINESS COLLEGE // Economic and Social Development / Davor Filipovic and Anita Goltnik Urnaut (ur.).
Ljubljana: Varazdin development and Entrepreneurship Agency, Varazdin, Croatia Faculty of Commercial and Business Sciences, Celje, Slovenia, 2013. str. 1026-1034 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 700709 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
GAINNING COMPETITIVE ADVANTAGES THROUGH
PROMOTIONAL ACTIVITIES OF THE ENTERPRISE – THE
CASE OF LIBERTAS BUSINESS COLLEGE
Autori
Martina, Gujić ; Primorac, Dinko ; Marceta, Ivana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Economic and Social Development
/ Davor Filipovic and Anita Goltnik Urnaut - Ljubljana : Varazdin development and Entrepreneurship Agency, Varazdin, Croatia Faculty of Commercial and Business Sciences, Celje, Slovenia, 2013, 1026-1034
ISBN
978-961-6825-73-3
Skup
Economic and Social Development: Book of Proceedings of the 2nd International Scientific Conference
Mjesto i datum
Pariz, Francuska, 05.04.2013
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Competitive advantages ; Entrepreneurship ; Higher education ; Marketing Promotional activities
Sažetak
In the era of the new economy and in the time of economic crisis, higher education institutions are facing with various business problems. Everyday increase in the number of business schools intensifies competition in the market, and reduction of student’s income affects most of business schools revenues. Due to these problems we need to find an answer to the question: how to attract potential students to our school? This paper wants to show one of the methods to attract potential students, i.e. clients of a business schools, and that method is improvement of promotional activities of the school. This paper presents the results of the empirical study (N = 600) in the period from the year 2008 to the year 2012. The study was conducted with students at Libertas Business College in Zagreb. The analyzed data provide us with information’s and school requirements that are crucial for students’ decision of continuing education at this College. The practical implications of the research are reflected in the acquisition of competitive advantages in the field of higher education.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Sveučilište Libertas
