Naslov
CATEGORIZATION AND OFFER IN TOURISM USING ANALYTIC HIERARCHY PROCESS - AHP METHOD

Autori
Cingula, Domagoj ; Primorac, Dinko ; Franjo, Borovic

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development: Book of Proceedings of the 2nd International Scientific Conference / Davor Filipovic and Anita Goltnik Urnaut - Ljubljana : Varazdin development and Entrepreneurship Agency, Varazdin, Croatia Faculty of Commercial and Business Sciences, Celje, Slovenia, 2013, 122-129

ISBN
978-961-6825-73-3

Skup
2nd International Scientific Conference

Mjesto i datum
Pariz, Francuska, 05.04.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
AHP Method ; Categorization in Tourism ; Saaty’s Scale ; Travel Agency Offer

Sažetak
Although there are many different quality services and features in nowadays tourism, new business ideas emerge on daily basis. Even during the global crisis period people tend to travel at least during the summer or winter vacation. There are numerous factors that influence the final choice of the preferred tourist destination like travel distance, sights attractiveness, nightlife possibilities, reputation of the destination, shopping possibilities, the cost of travel and the price level at the destination. Analytic Hierarchy Process (AHP Method) is well known decision- making tool that represents strong support in any business sector or private life. Making final decision represents very complicated process if there are many available or possible alternatives or if indecision appears. Suggested way of the categorization and classification in tourism with AHP Method as decision-making tool both improves tourist offer and drastically simplifies the ideal destination selection process for travellers. Most common factors - criteria that influence the choice of travel destination were obtained by survey.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA