Naslov
Characteristics of mobile marketing communication in hospitality sector

Autori
Andrlić, Berislav ; Lacković, Krešimir ; Budić, Hrvoje

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of 10th International Bata Conference for PhD Students and Young Researches / - Zlín : Tomas Bata University, 2014, 1-13

ISBN
978-80-7454-339-5

Skup
10th International Bata Conference for PhD Students and Young Researches

Mjesto i datum
Zlín, Češka Republika, 24.04.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
mobile marketing ; communication ; hospitality

Sažetak
Mobile marketing is the process of marketing to the people via their mobile devices in tourism and hospitality environment. This is really just an extension of internet marketing, as more and more tourists are starting to spend more time on their mobile devices and less time on their computers it was inevitable that the internet marketers would move into this form of marketing. With the increasingly widespread use of smartphones, app usage has also greatly increased. Therefore, mobile marketers have increasingly taken advantage of smartphone apps as a marketing resource. That allows direct engagement, payment, and targeted advertising. This paper will give an theoretical and practical overview of marketing functionality of most used apps in hospitality environment.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad je te godine predstavljen putem izlaganja i
putem postera

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