Naslov
Communication processes of the information age and semiotic communication using the glagolitic script in publishing

Autori
Horvat, Jasna ; Mikrut, Martina ; Ljevak Lebeda, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
3rd International Scientific Symposium „Economy of eastern Croatia – vision and growth” / Anka Mašek - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2014, 335-344

Skup
3rd International Scientific Symposium „Economy of eastern Croatia – vision and growth”

Mjesto i datum
Osijek, Hrvatska, 22.05.2014. - 24.05.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
communication processes; Information Age; management; semiotics; Glagolitic; publishing

Sažetak
Communication processes of the Information Age demand the implementation of all civil legacies of comunication, their integration into a well-organised communication system and the construction of new communication methods, channels and technics. This paper analyses features of communication processes of the Information Age as well as the influence of new e-technologies on methods of communication, notably in regard to organisation, management and the market. The emphasis is on analysis of those communication processes that are based on script and written word, that is, on those technical aids which use a Latin alphabet keyboard for communicational purposes. The Latin alphabet is, therefore, viewed as a means of communication and its character potential, especially that which relies on information age technology, is examined. The research of the character potential of the Latin alphabet includes comparison of features of the Latin script to the writing system known as the Glagolitic script. Glagolitic is described in its genesis as well as in the ability of the Glagolitic system of characters to convey a threefold message with a single character (each character is simultaneously a grapheme, a number and a symbol). Also discussed is the ability of Glagolitic characters to form a „symbolic sentence“, which is a result of the order in which they are placed in a character unit and their ability to convey a twofold message: a) „a word“ or „a symbolic sentence“, which communicationally is more demanding and complex. The said attribute of Glagolitic characters (graphemes) indicates their ability to create, unlike the letters of the Latinic alphabet, communication by variations in the order in which they are placed within a single meaningful unit and according to their place in the „symbolic sentence“ (the order accorded to them in a character sequence) and according to their graphemic-phonetic meaning when they are read and interpreted as a „word“ that is an integral part of the language. This shows how the Glagolitic script effectively creates semiotic communication and thus is observed as a model for setting a paradigm for potentials of Latin and other written characters in communication processes of the Information Age.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA