Naslov
APPLICATION OF FOCUS GROUP INTERVIEWS FOR BUSINESS CURRICULUM DEVELOPMENT IN HIGHER EDUCATION

Autori
Dužević, Ines ; Miloloža, Helena ; Delić, Mia

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Book of Proceedings of the 4th International Conference on Humanities and Social Sciences / Savaneli, B. ; Krivokapić, M. ; Pikhart, M. - Rim : MCSER Publishing, 2014, 90-90

Skup
4th International Conference on Humanities and Social Sciences

Mjesto i datum
Budva, Crna Gora, 31.05.2014. - 01.06.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
quality improvement ; business curriculum development ; customer satisfaction ; focus group interview ; Croatia

Sažetak
This study emphasises the importance of business community and business university graduates feedback in the process of business curriculum design. In the turbulent business environment, higher education institutions must regularly evaluate and update their curriculum to respond to the emerging business needs. Focus group interviews with the representatives of business community and business university graduates are used to explore the possibilities for improvement of the business curriculum. Our results suggest that employing focus group is a valuable method of gaining more insight into relationship between business community expectations and academic community approach to the process of curriculum design. A set of guidelines is provided for the effective conducting of focus group interviews as a part of the business curriculum development in the higher education.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA