Naslov
Management of Market Research Processes in Investment Activites

Autori
Lacković, Zlatko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
21. Znanstvena konferenca o razvoju organizacijskih ved / - Maribor : Fakulteta za organizacijske vede Univerze v Mariboru, 2002, 1081-1087

ISBN
961-232133-7

Skup
21. Znanstvena konferenca o razvoju organizacijskih ved

Mjesto i datum
Portorož, Slovenija, 27.03.2002. - 29.03.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
market research; investment activities

Sažetak
The initial assumption of this paper is that the restructuring of economies is a function of investment activity-ie volume, structure and dynamics of investment in the economy. A mainstay of the investment must be to the author by systematic marketing research. It is based on scientifically-based process and methods of researching the market. The author analyzes the effectiveness of teaching and research such risky investments in certain manifestations of these studies. The author draws attention to the fact that the problem is more complicated if respects the diversity of investment activities include construction and various other complementary activities. All this according to the author adds to the complexity of defining the marketing research activities - because every activity has a separate organization, human resources and market access.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA