Pregled bibliografske jedinice broj: 695565
Analyzing Modern Marketing Concept of Nikola Tesla Memorial Center Business - Smiljan
Analyzing Modern Marketing Concept of Nikola Tesla Memorial Center Business - Smiljan // Marketing Cnallenges in New Economy / Križman Pavlović, Danijela ; Benazić, Dragan (ur.).
Pula: Sveučilište Jurja Dobrile u Puli, 2012. str. 511-518
CROSBI ID: 695565 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Analyzing Modern Marketing Concept of Nikola Tesla Memorial Center Business - Smiljan
Autori
Pupavac, Drago ; Baburić, Marija
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, stručni
Knjiga
Marketing Cnallenges in New Economy
Urednik/ci
Križman Pavlović, Danijela ; Benazić, Dragan
Izdavač
Sveučilište Jurja Dobrile u Puli
Grad
Pula
Godina
2012
Raspon stranica
511-518
ISBN
978-953-7498-57-3
Ključne riječi
Modern marketing concept, Memorial Center
Sažetak
MC Nikola Tesla in today's moment is required to be an agent of economic regeneration of Lika through tourism and community regeneration thorugh education and building cohesion. Full implementation of modern marketing concept can improve the efficiency and effectiveness of the operations of Nikola Tesla Memorial Center - Smiljan and thus provide a significant support to economic development of Lika-Senj County.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Veleučilište u Rijeci,
Veleučilište "Nikola Tesla" u Gospiću
