Naslov
Techniques of Quality Management in Teams: Brainstorming

Autori
Stepanić, Josip ; Božić, Jasmina

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, pregledni

Knjiga
With & Within Complex Systems

Urednik/ci
Fabac, Robert ; Stepanić, Josip

Izdavač
Elsevier ; Amazon Publishing

Grad
Avellino

Godina
2014

Raspon stranica
30-43

ISBN
1499140436

Ključne riječi
brainstorming, quality management, teams

Sažetak
Brainstorming technique is described, various contexts of its application are presented, and its prerequisites are evaluated. Brainstorming is both a quality management technique and skill, and also a complex phenomenon that entails thorough understanding of social, cognitive, economic, pragmatic, cultural, communicational and other factors that influence its course. In the paper this phenomenon is analysed in the broader framework of dialogue, as a widely known and used, as well as a gravely criticised and much disputed method of breaking hierarchical pattern relationships and reaching creative solutions by walking along the thin line of ‘co-opetition’ where cooperation and competition merge and are combined in a higher synthesis. In the article brainstorming is analysed primarily for researchers and modellers of brainstorming as group work phenomenon.

Izvorni jezik
Engleski

Znanstvena područja
Strojarstvo, Ekonomija, Sociologija

POVEZANOST RADA