Naslov
Croatian commercial diplomacy – stepping stone toward economic recovery

Autori
Boromisa, Ana-Maria ; Raditya Ležaić, Anastasya

Izvornik
International journal of diplomacy and economy (2049-0887) 2 (2014), 3; 172-184

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Croatia ; commercial diplomacy ; economic diplomacy ; economy ; economic crisis ; foreign direct investment ; export ; growth ; development ; economic recovery.

Sažetak
This paper outlines how commercial diplomacy and its activities could help fighting current economic crisis in Croatia. Commercial diplomacy is defined as a support to home country’s business sector for the sake of national development (Rana, 2000). Based on the situation analysis and theoretical framework, the current model of Croatian commercial diplomacy is competition and initial steps for reorganisation towards unified model. This serves as a point of departure for identification of success factors and necessary adjustments in order to improve its efficiency. Focus is on FDI promotion, since it is among main activities of commercial diplomacy and it is considered as an important tool for economic recovery. It is concluded that well targeted commercial diplomacy could support economic national and exit from crisis.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA