Naslov
Export Strategies of Croatian Companies

Autori
Kovač, Ivana ; Palić, Mirko ; Kovač, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 2nd International OFEL Conference on Governance, Management and Entrepreneurship: "Inside and outside of managerial mind - Building the bridges between disciplines" / Tipurić, D., Mešin, M. - Zagreb : Centar za istraživanje i razvoj upravljanja (CIRU), 2014, 1034-1045

ISBN
978-953-57413-2-9

Skup
2nd International OFEL Conference on Governance, Management and Entrepreneurship: "Inside and outside of managerial mind - Building the bridges between disciplines"

Mjesto i datum
Dubrovnik, Hrvatska, 04.04.2014. - 05.04.2014

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
export strategies; competitive performance; Croatia; internationalization

Sažetak
Exporting to the foreign markets is quite often a challenge for the Croatian companies. More dynamic joint European market as well as fast development of technology and advances in globalization demand from a successful company to become truly international and seek its fortune on the international markets. This is especially true for the Croatian companies that operate on small domestic market and need international expansion in order to grow, develop and become competitive. Main goal of this paper was to identify and analyze the efficiency of export strategies of Croatian companies. Statistical data regarding Croatian exports in the past ten years have been analyzed in order to gain insights into the structure and trends of Croatian exports. Qualitative empirical research using in-depth interviews have been conducted on a sample of experts and managers, in Croatian companies, that are in charge of export and international development of business operations. Research results point toward strong correlation between successful export strategy of a company and its overall competitive performance and this is in turn identified as prerequisite for its successful growth and development. Such companies displayed a high level of technological sophistication and a significant investment in knowledge as one of the key success factors of the business. On average, such companies employ highly educated staff in all departments and show more emphasis on adaptation to specific requirements of targeted international markets. Results have shown that speed of delivery, tender price and the customization of the product are of the highest importance for the business performance on international markets. The most common form of export is direct export, although some companies appear in foreign markets through intermediaries, agents, and other companies.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA