Pregled bibliografske jedinice broj: 691186
"Typical Regional F&B products with an Impact on Tourism: Case of Croatia"
"Typical Regional F&B products with an Impact on Tourism: Case of Croatia" // Power of Origin: Instruments of Sales Promotion with a Focus on Regional F&B Products in Tourism / Hauptfeld, Petra (ur.).
Graz: Leykam Verlag, 2013. str. 59-65
CROSBI ID: 691186 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
"Typical Regional F&B products with an Impact on Tourism: Case of Croatia"
(Typical Regional F&B products with an Impact on Tourism: Case of Croatia)
Autori
Lončarić, Dina
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, stručni
Knjiga
Power of Origin: Instruments of Sales Promotion with a Focus on Regional F&B Products in Tourism
Urednik/ci
Hauptfeld, Petra
Izdavač
Leykam Verlag
Grad
Graz
Godina
2013
Raspon stranica
59-65
ISBN
978-3-7011-0283-9
Ključne riječi
sales promotion, gastronomy, tourism, marketing, Croatia
Sažetak
The aim of this paper is to demonstrate the best marketing practice regarding food and beverage products in the tourism industry. Typical regional food and beverage products are not only ordinary goods, they are transmitters of the culture and national heritage and deserve to be specially valuated. Regional production has a crucial role in gastronomic tourism, which can be very useful for creating a destination image on the demanding tourism market. In order to promote regional F&B products, different methods of sales promotion can be used.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Profili:
Dina Lončarić
(autor)
