Naslov
The image and identity of Croatia as a tourist destination: An exploratory study

Autori
Barišić, Petra ; Prebežac, Darko ; Mikulić, Josip

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
An Enterprise Odyssey: Corporate governance and public policy — path to sustainable future / Galetić, Lovorka ; Šimurina, Jurica - Šibenik : Ekonomski fakultet Sveučilišta u Zagrebu, 2012, 1280-1290

ISBN
978-953-6025-56-5

Skup
6th International Conference An Enterprise Odyssey

Mjesto i datum
Šibenik, Hrvatska, 13.06.2012. - 16.06.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Image ; Identity ; Tourist Destination ; Quantitative approach ; Croatia

Sažetak
The concepts of destination image and identity have aroused a great deal of interest among tourism researchers and practitioners in recent years. The increased interest in the concepts of destination image and identity can be ascribed to a growing number of international tourist arrivals and growing competition among tourist destinations. The rising similarities of tourism products and services and interchangeability of tourist destinations have emphasized the need to create a unique image and identity of Croatia. The identity is the basis for creating and positioning an image of a tourist destination. Likewise, without an image, a tourist destination has no identity. This paper is set in the context of tourism marketing, or more specifically, the paper is trying to show the interdependence of the image and the identity of tourist destinations. Since these two concepts are variable and manageable, they should be taken into particular consideration when setting guidelines for a long-term strategy of Croatian tourism development. The purpose of this exploratory study is to assess perceptions about the image and identity of Croatia as a tourist destination. For this purpose, this study uses a survey encompassing n=416 students at the Faculty of Economics and Business – Zagreb, who represent young Croatian citizens that form an important tourist segment of Croatian tourism.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA