Pregled bibliografske jedinice broj: 690722
Implications of Online Consumer Behaviour on the Rural Tourism: Case Study of Family Farm "Zlatni Lug"
Implications of Online Consumer Behaviour on the Rural Tourism: Case Study of Family Farm "Zlatni Lug" // Proceedings of 23rd CROMAR Congress Marketing in a Dynamic Envinronment – Academic and Practical Insights, 2013
Opatija, Hrvatska, 2013. str. 235-250 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), stručni)
CROSBI ID: 690722 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Implications of Online Consumer Behaviour on the
Rural Tourism: Case Study of Family Farm "Zlatni
Lug"
Autori
Andrlić, Berislav ; Budić, Hrvoje ; Budimlić, Ena
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni
Izvornik
Proceedings of 23rd CROMAR Congress Marketing in a Dynamic Envinronment – Academic and Practical Insights, 2013
/ - , 2013, 235-250
ISBN
978-953-7842-18-5
Skup
23rd CROMAR Congress Marketing in a Dynamic Envinronment – Academic and Practical Insights, 2013
Mjesto i datum
Opatija, Hrvatska, 24.10.2013. - 26.10.2013
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
E-marketing ; Web site ; Online consumer behaviour ; Rural tourism
Sažetak
Consumer behavior on the Internet is undoubtedly crucial for the planning of marketing activities in rural tourism. It is necessary to monitor their behavior and to identify segments of consumers who visit the web sites of hospitality subjects. The Internet provides many features and tools of monitoring consumer behavior. This research mode offers subjects to easily measure and increase the effectiveness of their marketing-strategy, attract new guests, identify the elements that are most interested in their visitors and to identify strategies to increase the number of online reservations and buying. Research will include an overview of the theory and practice in the field of consumer behavior and web analytics in rural tourism. Empirical primary research will include an overview of European experiences using web tools to conduct online consumer behaviour in rural tourism. Used scientific methods are: induction, deduction, synthesis and analysis. Second primary research will be conducted with quantitative and qualitative analysis of consumer behavior on the web-site of family farm "Zlatni lug" using web tool Google Analytics. In conclusion, the paper will give an overview and implications of the future trends in the studied area.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Veleučilište u Požegi
