Naslov
Tourist's Decision Making Processes Assisted by the Web and Multimedia Intelligent Advisory System

Autori
Kliček, Božidar

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
ENTER 2001 / - Montréal : Springer, 2001, 46-55

Skup
ENTER 2001

Mjesto i datum
Montréal, Kanada, 24.04.2001. - 27.04.2001

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
intelligent systems; WWW; multimedia; decision support; tourism; customer satisfaction

Sažetak
This article describes the application of intelligent systems, Web and multimedia technology in order to reach a high degree of a particular tourist’s satisfaction by supporting the process of choosing the most suitable destination and proposes a theoretical model of the tourist intelligent decision support system. The goal of this system is to present information and decision-making process direction in a way which makes it possible to reach the perception of satisfaction based on virtual experience that should be near equal to future satisfaction with the real destination. Furthermore, the article proposes a measure called virtual destination exactness ratio (VDER) which indicates the degree of concordance between perception of satisfaction with various features in the virtual destination and the real destination. Based upon various research data, obtained with techniques of classical and multimedia polling on a sample of 6500 subjects, intelligent models of tourist destination satisfaction were created. These models were used in simulations which confirmed a relatively high degree of accuracy in predicting the degree of tourist satisfaction. Nevertheless, future decision-making processes will require more iteration for the final solution to be achieved. In these processes it will be necessary to use intelligent models of satisfaction prediction and personalized multimedia presentation systems. Also, it has been proven that tourists’ communication preferences are also predictable, which makes it possible to recognize and satisfy individual needs and tourist preferences. The research has shown that the perception of the same virtual destination differs in accordance with different user profiles. Nowadays it is possible for the perception of the virtual destination to be significantly different from the real destination.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA