Pregled bibliografske jedinice broj: 683409
Tour Operator Marketing Strategies: From “Made by Tour Operators” to “Made by Tourism”
Tour Operator Marketing Strategies: From “Made by Tour Operators” to “Made by Tourism” // Tourism Tribune, 28 (2013), 2; 12-15 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 683409 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Tour Operator Marketing Strategies: From “Made by Tour Operators” to “Made by Tourism”
Autori
Čavlek, Nevenka
Izvornik
Tourism Tribune (1002-5006) 28
(2013), 2;
12-15
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
tour operators; competitiveness; European market; strategic positions
Sažetak
The aim of this paper is to analyse how successful the most influential European tour operators have been in transforming their marketing strategies to stay completive not only on the traditional tourism market, but more so in taking strategic positions and gaining competitive advantage in the emerging markets of organised travel (BRIC countries). To fulfil this aim, secondary data research was conducted using the annual reports and accounts of the two mega European leisure travel groups, their websites, research reports of national and international associations of travel agents and tour operators, specific tourism trade forums, relevant articles in the tourism trade press and academic journals. All available data were critically analysed and interpreted.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0672288-2497 - Koncepcija razvoja zdravstvenog i kulturnog turizma u Hrvatskoj (Čavlek, Nevenka, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
Profili:
Nevenka Čavlek
(autor)
