Naslov
Changes in Marketing Strategies of European Tour Operators

Autori
Čavlek, Nevenka

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Tourism Destination Marketing - Gaining the Competitive Edge

Urednik/ci
Ruddy, Joseph ; Flanagan, Sheila

Izdavač
Tourism Research Centre

Grad
Dublin

Godina
2000

Raspon stranica

ISBN
1 90045413 0

Ključne riječi
tour operators, marketing strategies, diversification, package holidays, mass tourism

Sažetak
The changes in the marketing strategies of tour operators towards their clients have their roots in the system of global competition on the tourism market. Tendencies towards individual tourist life have not removed package holidays from the tourism market, but have oput pressure on tour operators to diversify their products in order to satisfy more sophisticated consumers. The development trends of the tour operating business are increasingly leading to stronger pressure being put on the marketing strategies of tour operators. This is the result not only of very strong competition between tour operators, but also between tourism destinations on all levels and of the higly expressed individualization of tourism travel.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA