Naslov
EFFICACY VERIFICATION OF SOME MOTIVATIONAL STRATEGIES ON CLOTHING COMPANY EXAMPLE

Autori
Bogdanović, Mario ; Filipović, Ivan

Izvornik
MEST Journal (2334-7171) 1 (2013), 2; 1-15

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, research paper, znanstveni

Ključne riječi
efficacy; motivation; motivation strategy; productivity; profitability; textile (clothing) industry

Sažetak
The goal of this study was to research the effects of different motivation strategies on the productivity of workers in a clothing industry. For this purpose an experimental research was conducted, which included 138 workers in clothing company, divided into three experimental groups. Standard productivity before research was used as a control group. The efficacy of motivation strategies was checked with regard to two basic questions: 1) differences in productivity of workers measured in natural form in regard to three different motivation strategies ; 2) differences in profitability of researched motivation strategies calculated in money (currency EUR). As a matter of fact, it is stated that the best productivity results are obtained by means of material motivation strategy with stimulating pay (411.24 jackets produced per day), followed by motivation strategy of new job contracts and new job challenges (training and control of new workers') (407.10 jackets produced per day), and motivation strategy of new machines with job rotation (405.78 jackets produced per day), while the worst results were found in the control group used as standard comparison measure (without special motivation strategy, which means strategy of motivation according to the Labour Law), where the productivity was 400.20 jackets produced per day. The most profitable motivation strategy for the researched company were new job contracts and new job challenges, followed by the motivation strategy of new machines with job rotation, and economically the worst (in terms of profit) was the motivation strategy of stimulating pay.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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