Naslov
Environmental strategy : a typology of companies based on managerial perceptions of customers' environmental activeness and deterrents

Autori
Žabkar, Vesna ; Čater, Tomaž ; Bajde, Domen ; Čater, Barbara

Izvornik
E+M/ Economics & Management (1212-3609) 16 (2013), 3; 57-74

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
environmental ; strategy ; activeness

Sažetak
Environmental issues and the inclusion of environmental strategies in strategic thinking is an interesting subject of investigation. In general, managerial practices organized along ecologically sound principles contribute to a more environmentally sustainable global economy. From the managerial perspective, appropriate environmental strategies in compliance with environmental requirements aim at building competitive advantages through sustainable development. There is no universal “green” strategy that would be appropriate for each company, regardless of its market requirements and competitive situations. Instead, managers undertake careful consideration of the circumstances in which their company operates, paying special attention to their customers’ environmental preferences.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA