Naslov
How new consumers’ consumption patterns caused changes in food distribution channels in Croatia

Autori
Renko, Sanda

Izvornik
Journal of food products marketing (1045-4446) 20 (2014), 5; 533-547

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
meat ; distribution channels ; consumers ; Croatia

Sažetak
This paper investigates the Croatian meat market which has got different tradition of the meat preparation and the processing of meat. The paper focuses on meat distribution channels and changing trends in meat consumption as consumers have less time for home-prepared meals. Relying on the results of the secondary data analysis, it could be concluded that Croatian consumers prefer one-stop shopping and large-scale retailers due to their variety of merchandise offered. At the same time, ready- made meals are not very popular, but it is reasonable to expect that they will also acquire a market due to the increase of urban population and extended working hours. Relying on the results of the qualitative research among consumers and meat distributors in three Croatian regions the study find out that changing demographics, increasing health concerns and restructuring techniques have made an influence on consumers` purchases in recent years.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA