Naslov
Strategic approach to the study of interdependence of price and quality of wine – Croatian experience

Autori
Meler, Marcel ; Horvat, Đuro ; Kristić, Jelena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of international symposium for agriculture and food (volume II) - 37th Faculty-Economy meeting, 4th Macedonian symposium for viticulture and wine production and 7th symposium for vegetable and flower production / Dimitrievski, Dragi - Skopje : Faculty of Agricultural Sciences and Food, Ss. Cyril and Methodius University in Skopje, 2013, 1036-1047

ISBN
978-9989-845-56-7

Skup
International symposium for agriculture and food - 37th Faculty-Economy meeting, 4th Macedonian symposium for viticulture and wine production and 7th symposium for vegetable and flower production

Mjesto i datum
Skopje, Sjeverna Makedonija, 12.12.2012. - 14.12.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
wine price ; wine quality ; wine marketing ; interdependence of quality and price of wine

Sažetak
One of the main strategic points within wine marketing is the establishment of interdependence of quality and price, especially for new products. The paper will start with theoretical approach to wine quality and wine price separately and will discuss the interdependence of quality and price of wine which represents the assumption for strategic approach to this problem for wine producers and wine dealers. Results of indicative research conducted in The Republic of Croatia which were gained by probing of individual questioning with the aim of defining the importance of quality and price when buying wine are shown within the scientific research. In the end, managerial implications based on experience of Croatian wine producers and wine dealers are shown.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija), Biotehnologija, Ekonomija

POVEZANOST RADA