Pregled bibliografske jedinice broj: 667835
E-Marketing Model of Humanitarian and Religious Organizations in Terms of Developed e-Business
E-Marketing Model of Humanitarian and Religious Organizations in Terms of Developed e-Business // Proceidings of the ITI 2013, 35th International Conference on Information Tehnology Interface / Luzar-Stiffler, Vesna ; Jarec, Iva (ur.).
Zagreb: Sveučilišni računski centar Sveučilišta u Zagrebu (Srce), 2013. str. 225-230 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 667835 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
E-Marketing Model of Humanitarian and Religious Organizations in Terms of Developed e-Business
Autori
Dukić, Branimir ; Ružić, Drago ; Dukić Stojanka
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceidings of the ITI 2013, 35th International Conference on Information Tehnology Interface
/ Luzar-Stiffler, Vesna ; Jarec, Iva - Zagreb : Sveučilišni računski centar Sveučilišta u Zagrebu (Srce), 2013, 225-230
ISBN
978-953-7138-30-1
Skup
35th International Conference on Information Tehnology Interface
Mjesto i datum
Cavtat, Hrvatska; Dubrovnik, Hrvatska, 24.06.2013. - 27.06.2013
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
humanitarian organizations; religious organizations; e-Marketing; e-Business; e-Commerce; ICT
Sažetak
The underlying assumption for making a conceptual descriptive model of e-Marketing of humanitarian and religious organizations in information society is transformation of marketing into an information-communication process with a goal of creating information superiority via communication processes within consumer relations management frames. An important assumption of this model is the creation of a value chain for offers made by humanitarian and religious organizations in order to ensure additional benefits for appropriate consumers. Such a model should utilize potentials offered by modern ICT and follow e-Marketing process principles on the one hand, and parameters defined by possible forms of e-Commerce on the other. The final conceptual descriptive model of e-Marketing suitable to such organizations has to be applicative, take into account the basic principles of social marketing, i.e. it has to be adapted to specific nature of their ‘business’, since their primary goal is not profit creation ; rather, they aim to satisfy certain social and spiritual needs of their users (transfers).
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
POVEZANOST RADA
Projekti:
010-0000000-3330 - Integracija domenskih znanja iz područja poljoprivrede i stvaranje novih znanja (Mesarić, Josip, MZOS ) ( CroRIS)
010-0102590-2577 - Razvijanje slavonsko-baranjskog turističkog clustera (Meler, Marcel, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Osijek
