Pregled bibliografske jedinice broj: 666605
The Adoption of Marketing Concept in the Croatian Tobacco Industry in Transition
The Adoption of Marketing Concept in the Croatian Tobacco Industry in Transition // Second International Conference on Enterprise in Transition / Goić, Srećko (ur.).
Split: Ekonomski fakultet Sveučilišta u Splitu, 1997. str. 666-670 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 666605 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Adoption of Marketing Concept in the Croatian Tobacco Industry in Transition
Autori
Štoković, Ariana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Second International Conference on Enterprise in Transition
/ Goić, Srećko - Split : Ekonomski fakultet Sveučilišta u Splitu, 1997, 666-670
ISBN
953-6024-14-4
Skup
Second International Conference on Enterprise in Transition
Mjesto i datum
Brela, Hrvatska; Split, Hrvatska, May 22-24
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
marketing concept; tobacco industry
Sažetak
An important factor contributing to the improvement of the economic situation in the transition period is the marketing concept. The investigation of the acceptance of the marketing concept in the Croatian tobacco industry has shown that an active positive relationship of all its factors: customer orientation, profitability and integral marketing, contributes to the revitalization of all its components.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Fakultet ekonomije i turizma "Dr. Mijo Mirković", Pula
Profili:
Ariana Nefat
(autor)
