Naslov
Pedagogy of e-learning: Case of marketing module

Autori
Horvat, Sandra ; Pandža Bajs, Irena ; Gospić, Dino

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
2nd international M-Sphere Conference For Multidisciplinarity in Business and Science, Book of Proceedings / Vranesevic, T., Peručić D., Mandić, M., Hudina, B - Zagreb : Accent Press, 2013, 73-80

ISBN
978-953-7930-03-5

Skup
2nd M-Sphere Conference

Mjesto i datum
Dubrovnik, Hrvatska, 10.10.2013. - 12.10.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-learning; marketing module; pedagogy

Sažetak
Although technology plays a central role in the e-learning environment, it is important to take into account the application of pedagogical principles that will enable the effective adoption of online content by students. Successful e-learning implementation must be based on sound pedagogical grounds during all stages of the development and content management, but also in the implementation through the students support and their evaluation. This paper is based on the assumption that it is necessary to combine and apply different strategies and methods of e-learning (i.e. presentations, demonstrations, practice and repetition, tutoring systems, games, simulations, discussion groups, different ways of interaction, modeling and collaborative work) in order to achieve high level of effective adoption of online content by students. All aforementioned teaching methods and e-learning strategies are analyzed from the pedagogical aspect and their contribution to effective learning. Defined theoretical principles are further analyzed through the case of e-learning Marketing module implemented at Faculty of Economics and Business, University of Zagreb.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA