Naslov
Selecting Target Tourists Groups For The Croatian Tourist Destination Dubrovnik

Autori
Pandža Bajs, Irena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Conference Proceedings: St.Petersburg University Graduate School of Management / - Sankt Peterburg : St.Petersburg University Graduate School of Management, 2013, 240-247

ISBN
978-5-9924-0081-6

Skup
EMAC Regional Conference "Marketing Theory Challenges in Emerging Societies" (4 ; 2013)

Mjesto i datum
Sankt Peterburg, Ruska Federacija, 25.09.2013. - 27.09.2013

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
target group; destination’s offering; perceived value; Dubrovnik

Sažetak
The purpose of this paper is to research how destination management can determine the groups of tourists to target, those whose needs can best be met with the resources and capabilities available at a given destination. To achieve this goal, author conducted the research in Dubrovnik about tourists perception of destination’s offer, tourist perceived value, satisfaction and future behavioral intentions among the tourist divided by gender, age, income, frequency of travel, first and repeated visit and trip organization. According to the results of an empirical study, destination management of Dubrovnik should focus its marketing activities on tourists older than 55 years with higher personal incomes since Dubrovnik can best meet the needs and wishes of that target group.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA