Naslov
Cooperative buying as a source of competitive advantage on the Croatian FMCG retail market

Autori
Palić, Mirko ; Kovač, Ivan ; Sruk, Boris

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
ECONOMIC INTEGRATIONS, COMPETITION AND COOPERATION Conference Proceedings / Kandžija, V., Kumar, A. - Rijeka : Ekonomski fakultet Sveučilišta u Rijeci, 2013, 246-253

ISBN
978-953-7813-16-1

Skup
9th International Conference: „Economic Integrations, Competition and Cooperation“

Mjesto i datum
Opatija, Hrvatska, 17.04.2013. - 19.04.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
purchasing ; retail cooperatives ; Croatia ; competitive advantage

Sažetak
Main goal of this paper is to explore how the formation of contractual vertical marketing system such as retailer’s co-ops can influence procurement and purchase efficiency of the companies involved in the contractual relationship. Due to the competitive market pressures retailers can not raise prices in order to improve profitability so they are constantly searching for different alternatives of cost reduction. Through formation of joint purchasing companies several smaller retailers can obtain economies of scales in purchasing and thus stay competitive on the marketplace. Qualitative research conducted with the main Croatian retailer’s cooperative companies indentified key drawbacks and key benefits for such type of business organizations. Research results proved that retailer’s cooperatives are vital component for ensuring medium time survival of the smaller, regional FMCG chains on the Croatian market. Drawing on the main conclusions of the research the guidelines for the managers working in the field have been provided.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA