Pregled bibliografske jedinice broj: 66338
Retail-sale internationalization : a generator of development
Retail-sale internationalization : a generator of development // 25th Annual Macromarketing Conference Marketing contributions to democratization and socioeconomic development / Schultz, Clifford J. ; Grbac, Bruno (ur.).
Rijeka : Phoenix (AZ): Društvo za marketing Rijeka, 2000. str. 477-488 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 66338 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Retail-sale internationalization : a generator of development
Autori
Segetlija, Zdenko ; Lamza-Maronić, Maja
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
25th Annual Macromarketing Conference Marketing contributions to democratization and socioeconomic development
/ Schultz, Clifford J. ; Grbac, Bruno - Rijeka : Phoenix (AZ) : Društvo za marketing Rijeka, 2000, 477-488
ISBN
953-97741-1-X
Skup
Annual Macromarketing Conference (25 ; 2000)
Mjesto i datum
Lovran, Hrvatska, 22.06.2000. - 25.06.2000
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Sažetak
This paper discusses the (quantitative and qualitative) indicators of retail-trade capacity development in the Republic of Croatia. Expressed are also some conclusions dealing with their backwardness in comparison with other EU countries. According to the business activities' expansion of some retail-trade companies in other countries, the requirements and possibilities of retail-trade internationalization in the Republic of Croatia are evaluated pursuant to the rtail-trade saturation analysis and market potentials in the Republic of Croatia. Also discussed are some positive and negative inetrantionalization effects in other countries ; according to these results, the requirements of Croatian retail-rade internationalization can be further expounded and evaluated. Furhermore, provided is an evaluation of some possibilities and requirements dealing qith the business-activity expansion of Croatian retail-trade companies, i.e., with some possible-activity-cooperation forms with regard to the retail-trade companies in these countries. The expansion of global retailers in other countries different from the country of their origin may positively influence not only upon the development of retail sale but also upon the development of production and consumption in these countries. Additionally, the corresponding ideas of a new comprehension of marketing in a society are also transferred through internationalization.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
