Pregled bibliografske jedinice broj: 656959
Nongovernmental Organizations and International Public Relations
Nongovernmental Organizations and International Public Relations // The Global Public Relations Handbook: theory, research, and practice / Sriramesh, Krishnamurthy ; Verčič, Dejan (ur.).
New York (NY): Routledge, 2003. str. 490-504
CROSBI ID: 656959 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Nongovernmental Organizations and International Public Relations
Autori
Tkalac, Ana ; Pavičić, Jurica
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
The Global Public Relations Handbook: theory, research, and practice
Urednik/ci
Sriramesh, Krishnamurthy ; Verčič, Dejan
Izdavač
Routledge
Grad
New York (NY)
Godina
2003
Raspon stranica
490-504
ISBN
9781410607751
Ključne riječi
public relations ; nongovernmental organizations
Sažetak
It becomes quite obvious that all the elements of non-governmental operations have significant implications on society as a whole. The changing competitive environments that affect the business world similarly affect NGO which must adapt to the changing social and economic environments. In such surrounding, "effective communication and public relations strategies will be central to their success".
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Zagreb
